STAUNCH Auto creates British-designed air conditioning systems specifically for the iconic Land Rover Defender — products designed to make these rugged vehicles more comfortable without taking away from their character.

For this shoot, I was commissioned by Epix Media to create the core photography for STAUNCH’s new brand and website, working alongside their film team at an off-road location in Nottinghamshire. The brief was to capture the Defender in its natural environment, combining hero exterior photography with detailed interior images showing the air-conditioning systems in use.

With the weather playing an important part in the shoot, we had contingency dates in place to make sure we could get the right conditions. The final images needed to feel rugged, considered and premium, while fitting naturally alongside the wider brand film and giving STAUNCH a strong library of imagery for their website, exhibition displays and future marketing.